The Plaza Theatre restoration will require the efforts of a committed group. This group, the Plaza Theatre Restoration Steering Committee, is made up of community leaders who represent a wide range of interests.

One of the first goals of the steering committee is to identify potential donors for various naming opportunities, including the name of the theatre itself. The committee will also be asked to plan a major fundraiser with more events to come.

They will also identify options about plans on how to sustain the theatre after it is restored through endowments and community programming. Typically, box office revenue supports only half of a theatre’s operating costs. The committee will be tasked with developing an ongoing revenue stream to create an endowment for maintenance and operating expenses. One option may be a requirement that anyone who wants to use the theatre for programing for extended periods should contribute to it financially.